JONNY FOWLER - KEYNOTE SPEAKER

The Future of Home Staging Has Arrived
How Artificial Intelligence and Social Media Are Creating the Next Generation of Industry Leaders

What if you could create better marketing in less time?

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What if you could generate content, ideas, emails, blogs, social posts, and business strategies in minutes instead of hours?

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What if you had a digital assistant helping you think, create, and market your business every day?

Welcome to the world of Artificial Intelligence.

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Join internationally recognized speaker, author, and marketing strategist Jonathan "Jonny" Fowler for a powerful and interactive keynote workshop exploring how AI and social media are changing the way home stagers build brands, attract clients, and grow their businesses.

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During this high-energy presentation, attendees will discover:

• The social media trends shaping consumer behavior today
• Why visibility is the new currency in business
• The AI tools that are transforming marketing and communication
• How to create professional-quality content faster than ever before
• Strategies for building authority, trust, and influence online
• How AI can become a daily business partner
• The opportunities available right now for those willing to embrace innovation

This session is designed to inspire, educate, and equip attendees with practical tools they can begin using immediately.

Whether you're a solo entrepreneur, growing team, or established industry leader, you'll leave with fresh ideas, actionable strategies, and a new perspective on what is possible in the future of your business.

The future isn't coming.

It's already here.

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BETHANY MACLACHLAN

Beyond the Brochure: Building a Professional Brand That Attracts Clients Through Social Media

Marketing has changed. While brochures, business cards, postcards and polished logos still have a place, they are no longer enough on their own to build trust or consistently generate business.

Today, potential clients are paying attention long before they make contact. They are watching how professionals communicate, how they present themselves, how they demonstrate expertise and whether their online presence feels credible, consistent and trustworthy.

For home stagers and Realtors, branding is not simply about colors, fonts or a logo. Your brand is the reputation, experience and level of professionalism people associate with you. It is how you speak, how you show up, how you serve clients and how confidently you communicate the value of your work.

In this 30-minute presentation, attendees will learn why the old model of one-way, “1990s marketing” is no longer enough, how professionalism and personal branding work together, and why social media has become such an important part of a successful modern marketing strategy. Social media is no longer just a place to share pretty images or new listings; it is where potential clients become familiar with your expertise, your standards and your ability to deliver results.

This session will show home stagers and Realtors how to use their knowledge, personality, process and visual storytelling to build a professional brand online, create meaningful visibility and turn attention into trust, conversations, referrals and leads.

Key Takeaways

Attendees will learn:

• Why traditional marketing alone is no longer enough in today’s relationship-driven marketplace.

• How to build a brand that reflects professionalism, expertise and personality.

• Why their online presence affects how potential clients perceive their value.

• How social media supports trust, recognition and lead generation.

• What kinds of content help home stagers and Realtors establish authority and stay top of mind.

• How to turn consistent visibility into real business opportunities.

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JENNIE NORRIS

Pricing Strategies, Mindset and Knowing Your Value

The #1 challenge business owners in our industry face is PRICING.  Industry professionals have not been taught how to price for longevity and growth, nor to address issues related to costs, overhead, and revenue flow.  This results in pricing that is like the Wild West with our customers not knowing what to expect with fees for various services.  As an industry we want to ELEVATE our worth and value, not drive prices down because we lack the knowledge, skill and confidence to charge what we are worth.

 

Staging fees vary all over the country.  In this session you will learn how to price for YOUR market, what your hourly rate should be, how we determine that number, and how to price for various types of projects.  You will learn MINDSET strategies to ensure you do not devalue your worth, and how to not use PRICE as a negotiating tool with clients.

 

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REALTOR PANEL

What Agents REALLY want and need from Stagers

Our REALTOR Panel has industry professionals from our region sharing on what they NEED from Stagers and how to gain their loyalty and business. Learn what is a no-no and sure way to lose business, and learn how we can help add value to a real estate agent's business and process.

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STAGER BUSINESS PANEL

Business Models - Pros and Cons

Our Stager Business Panel includes company owners with various types of structures from Solopreneur to Large Team and High Volume production. You will learn the pros and cons of each, the challenges for growth and the benefits of each type of business, and gain clarity on the path that is best for you.​​

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FRANK MOYER

Financing Your Business Growth and Retirement

In this session, you will learn about financial products and processes that allow you to SELF-FUND your business growth and eventual retirement.  Frank is an engaging speaker who explains financial strategies in ways that are easy to understand and shares how and why you need to establish a plan sooner than later.

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