HISTORY OF HOME STAGING
& THE STAGE® TRADEMARK
1972 Barb Schwarz entered the world of residential real estate as
an agent in Bellevue, WA. Prior to real estate Barb had owned her
own interior design business. She immediately recognized the challenge
that existed for all agents of how to help Sellers prepare their
homes for sale without upsetting or offending the owner. Barb started
educating her sellers on how to set the scene and how to set the
Stage® to get their properties sold for top dollar. She coined
the phrase "Staging the home for sale." This was truly the first
time the word Staging had been used in the real estate industry
and at that time Barb had to explain the meaning of the word over
and over to both agents and sellers everywhere.
after teaching over 1,000,000 agents and decorators about Staging
all over the United States from 1985 to present time, Barb's term
is accepted and understood nationwide and homes that are Staged
have an immediate advantage in any market. Barb Schwarz received
the Stage® Federally Registered Trademark with the United States
government in 1990 and the Canadian Government in 2004. Now, she has developed the "Accredited Staging
Professional® (ASP)® Course" for professionals in the
industry to earn the ASP® designation. Accredited Staging
Professionals® have the training and the skills to effectively
Stage® homes for their clients and give them the Staged Home
too can become an Accredited Staging Professional.® ..to learn
how to become an ASP® click here. The ASP® designation
is required to become a member of IAHSP. The IAHSP association encourages
education of it's members and earning the ASP designation is one
of the major goals of many professionals in our industry.
Stagedhomes.com and Barb Schwarz hold the US Federally Registered Trademark on Stage® as it pertains to preparing homes for sale both in the United States and Canada.
created the concept in 1972 and has taught close to 1,000,000 people about
the concept in her courses since that time. Unfortunately there
are several websites owned by other people that state, incorrectly,
that the Stage® Trademark is not valid and that it was abandoned
by the US Government.
US Government has renewed again the Stage® Trademark with Stagedhomes.com
and it stands valid as of this day. The government abandoned the
applications for Staging, Staged and Stager trademarks as Stagedhomes.com
already has the basic service trademark on 'Stage®'.
can see the current US Federally Registered Trademark on Stage®
by clicking the links to the left on the flags of each country,
which will take you to the government site where it is shown. Please
be advised that the Stage® Trademark is real and active despite
what misinformation another website might advertise. It is the only
US Federally Registered Trademark on the concept and service in
existence today. It covers teaching sellers how to prepare their
homes for sale and video instruction as well.