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History

BRIEF HISTORY OF THE INTERNATIONAL ASSOCIATION OF
HOME STAGING PROFESSIONALS®

Barb Schwarz

In 1972 Barb Schwarz entered the world of residential real estate as an agent in Bellevue, WA. Prior to real estate Barb had owned her own interior design business. She recognized the challenge that existed for all agents of how to help Sellers prepare their homes for sale without upsetting or offending the owner. Barb started educating her sellers on how to set the scene and how to set the StageĀ® to get their properties sold for top dollar. She coined the phrase "Staging the home for sale," and holds the Federally Registered Trademark on the word "Stage" in the US and Canada as it pertains to preparing a house for sale.

At the same time, Barb understood the need for an association to help guide and govern the Home Staging industry. As a member of both The National Association of REALTORS® and The National Speakers Association (NSA), Barb saw the value in having an association that provided educational opportunities, standards and ethics, and professional networking for its members. In 1999, Barb founded The International Association of Home Staging Professionals® (IAHSP®) as the first industry trade association. Since 1999, IAHSP® has grown to include thousands of members worldwide. Being a true visionary, in 1999, Barb named it "International" as she saw the future of Home Staging would be global, and today it is. We have members in foreign countries and affiliate Home Staging associations in Japan and Italy, with more to come.

Another part of Barb's vision came to fruition with the launch of Worldwide Staging Service Week® where our IAHSP® Chapters give back to their communities. For years, Barb incorporated charitable work and donations as part of her business model. Giving back to others is gratifying on many levels and she wanted our IAHSP® members to incorporate the spirit of giving as part of their membership in IAHSP®. Since 2004, IAHSP® Members have come together to help benefit those in need, collectively donating millions of dollars in time, services and products as part of their WWSSW® projects.

Stagedhomes.com and Barb Schwarz hold the US Federally Registered Trademark on Stage® as it pertains to preparing homes for sale both in the United States and Canada.

Barb created the concept in 1972 and has taught close to 1,000,000 people about the concept in her courses since that time. Unfortunately there are several websites owned by other people that state, incorrectly, that the Stage® Trademark is not valid and that it was abandoned by the US Government.

The US Government has renewed again the Stage® Trademark with Stagedhomes.com and it stands valid as of this day. The government abandoned the applications for Staging, Staged and Stager trademarks as Stagedhomes.com already has the basic service trademark on 'Stage®'.

You can see the current US Federally Registered Trademark on Stage® by clicking the links to the left on the flags of each country, which will take you to the government site where it is shown. Please be advised that the Stage® Trademark is real and active despite what misinformation another website might advertise. It is the only US Federally Registered Trademark on the concept and service in existence today. It covers teaching sellers how to prepare their homes for sale and video instruction as well.