WHY ATTEND A HOME STAGING CONFERENCE?
Many of you are probably wondering “WHY would I want t attend a conference – I mean what am I going to learn that I don’t already know? I am successful, I have a good run rate and activity in my business, so these conferences are not really anything I need to attend, Right?”
KNOWLEDGE is POWER. Have you ever heard that saying? Do you believe ALL the info on our industry has already been learned? Do you have any struggles with your business or want to expand into other areas?
From one of our members who wrote to me earlier:
Jennie i have a very established staging company with an 8000sf warehouse, box trucks vendor relationships, team etc. I don’t currently belong to any staging organizations and have never had any specific training. I believe there is value in collaboration with other successful stagers but wonder what do you believe is the biggest value in attending the Nashville conference?
Her answer= Where do I start? 😁 We have topics that are helpful for any biz owner and sometimes we get so focused on our daily grind we forget about feeding ourselves with things that keep us motivated and inspired. I love attending and seeing colleagues – it opens up my eyes and mind when I meet others and can have discussions.
Every stager has challenge areas and struggles and I sometimes feel that we don’t share those as readily as on the outside looking in it appears that, “wow this stager has it all dialed in!” And we feel we need to keep that impression but secretly we are struggling just like others whether it is how to manage growth or deal with clients or logistics…. some days I feel like I am barely hanging on and other days I feel like, “man! I got this! Life is good and everything is happening the way it needs to be!”
There are newer stagers who struggle with getting clients so they want to learn about marketing and/or pricing. There are stagers who want to advance their biz and learn how to get to that next level and that means biz planning and adding team members or other service and there are established stagers who also news to know what to do to manage their growth and biz processes… there are topics for all levels. It is about learning – sometimes a different perspective or something that validates what you are already doing…
We provide added credentials to help stagers position themselves to develop a market niche which is important for continued growth. In the room will be stagers with 20 and 30,000 sq ft warehouses and some just starting out. The vendor EXPO piece is so valuable- saving 40-60% off retail for furnishings is huge…
The 6+ figure workshop allows us to delve deeper into the areas of challenge an established stager deals with and is very beneficial.
So it all depends on what you need for your biz… if systems and organization or biz structure…. or creative topics…. or marketing and branding (that is a biggie for any biz owner)… u will learn all of that.
Plus it is Fun! It is one time a year we get to combine learning with a celebration of our industry and get away to learn, connect and enjoy our colleagues and refresh our WHY.
GREAT ANSWER! I am proud to be profitable but know there is always room to learn, grow and share!
I appreciated this person reaching out and I provided an honest answer. I have been in this 17 years and I do NOT claim to know everything about running a business. I do know a lot about Staging, marketing, and success – and each time I attend an event where I can hear from another person who may be proficient at something I need, I am open to learning and applying the info in my business.
Come join us! www.iahspconexpo.com
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