Carl Dismukes
of Coastal Stagedesigns, LLC
Publicado em:
November 24, 2022
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Articles.
by IAHSP®
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Let's dive right into our latest IAHSP Article.
P. Obrigado por reservar um tempo para se sentar conosco para compartilhar sua história com nossos leitores. Você pode começar compartilhando um pouco sobre você e sua empresa?
I have been a creative professional for all of my career... graphic designer, art director, creative director and brand manager. Now as owner of Coastal Stagedesigns, I’m able to put my creative side to work with my business side to bring Home Staging to a part of the country that had little or no home staging resources.
P. Todo mundo tem uma história sobre como começou, qual foi a inspiração ou o catalisador para você começar seu negócio?
In 2016, my corporate job gave me the option to either relocate to headquarters in New Jersey or take a package. I had been working full time remote from my home in Panama City Beach, Florida for several years and chose to stay. I was then faced with how to reinvent myself within a resort community where there was virtually no corporate presence. Initially, I got my real estate license, but on my first day with my new broker, I asked about how to pursue staging. Within a few months I got my ASP RE to start staging my own listings. Then in October of 2018, I took the full ASP course and opened my company. Then one week later, on October 10, Hurricane Michael devastated my beloved community and at that time, no one cared about how nicely staged a home was. They just wanted a roof over their heads. I spent the next several months helping local residents find homes, sell their damaged home and move on with life. But out of the devastation rose an opportunity to give those homes new life and to sell at the highest price. The company took off working with investors who were flipping houses and with homeowners who were ready to move on after repairing their homes.
P. Quais serviços você oferece? E por que você escolheu oferecer esses serviços específicos?
Though I have provided occupied staging for my own real estate customers, my core business is vacant staging... it's where my passion is. However, as I mentioned, I live in a resort area with probably as many short-term rental units as full-time residences. Out-of-state investors were seeing the staged properties and asking to purchase the contents for setting up as a rental. Savvy investors were also looking for help with updating their units or furnishing vacant units. Earlier this year I introduced "Curated Furnishing Packages." We provide turnkey furnishings to those investors to set up the properties to attract renters at the highest rate and to gain 5-star ratings.
P. Você já teve um projeto ou cliente em que tudo estava dando errado ou o projeto era desafiador? Você pode compartilhar sobre aquela época e como você encontrou uma solução ou superou o desafio?
An out-of-state investor who knew the value of staging called one day from my Google listing to have me look at a property he had bought to fix up and flip. It had been on the market for a couple of months with little or no activity. When I arrived there was a dumpster sitting in the front yard, the yard was knee high in grass and weeds, there was no real estate sign anywhere and the inside was a mess. I worked with him to clean up the yard and do some landscaping and had the inside cleared out and cleaned. I got it staged and immediately the listing agent was getting calls after we finally got him to put up a sign. But he was still falling down on the job, not following up with buyer's agents or the owner. Eventually the owner asked me to take on the listing. I don't normally do anything to compete with the listing agent, but in this instance, I felt the agent had done such a poor job of representing the seller that I agreed to take it on. Partnering with other agents from my office, we did some clever marketing and within two weeks we were under contract. And the buyers bought the furnishings to set up as an Airbnb. I have since done other projects with the investor and I feel I have a long-term repeat client.
marcas que todo home stager deveria conhecer
P. Administrar um negócio nem sempre é fácil. O que você aprendeu sobre você e sua empresa, desde o lançamento de sua empresa?
I can't do it alone. But finding the right people I can trust isn't easy. I have had to put the effort into finding the right people so that I can let go and depend on them to do what is needed. There have been a number of false starts with folks who just didn't work out, but I have been incredibly lucky to pull together a team that allows me to focus on the parts of the business that are more critical.
P. Todos nós já tivemos um funcionário ou um cliente que fez o que estamos fazendo valer a pena. Você pode compartilhar conosco uma história sobre um funcionário, fornecedor ou cliente que realmente o impactou e tocou seu coração?
I don't know where I would be today without my warehouse manager, Aaron. My business is relatively small compared to some of my IAHSP friends, so I don't have the luxury of having full-time employees. Struggling with either hiring movers for each installation or having my own staff, Aaron came along at just the right time. He also runs his own landscape business, but always makes time with his employees to take care of stagings and destagings. We have come to "share a brain," being able to make decisions without even having to speak it. His wife also helps from time to time with projects. They have become that kind of family that we all create around ourselves.
P. Se você pudesse voltar no tempo e dar a si mesmo alguns conselhos sobre como gerenciar ou expandir seus negócios, que conselho você daria a si mesmo?
Be open to anything. Opportunities present themselves in the most unusual way. Have the foresight to see those positive opportunities and act on them.
P. Se um cliente em potencial estivesse lendo este artigo agora, o que você diria a ele sobre você, sua equipe ou sua empresa que o convenceria a escolher sua empresa?
Coastal Stagedesigns is a multi-award-winning company with the experience to make your home sell faster and for more money. And our statistics prove it. Check out our website for reviews and a portfolio of work. We take pride in the attention to detail that we bring to each and every project.
P. Qual é um fato sobre você ou sua empresa que a maioria das pessoas pode não saber?
In addition to home staging services, we also offer “Curated Furnishing Packages.” With these services, we design a unique, but affordable furnishing package for short term rentals. With Panama City Beach being located on the Gulf of Mexico, there’s a huge need to update older houses and condos to appeal to today’s short-term rental market. Today’s families are more sophisticated and are looking for a vacation spot that fulfills their expectations of a luxury holiday. We provide these services usually in less than 3 weeks with unique and stylish furniture and accessories.
P. Para onde você vê sua empresa indo nos próximos 5 ou 10 anos?
Grow! Grow! Grow! We are ever expanding and I see a full-time staff for both the staging part of the business as well as the furnishing arm.
P. Foi ótimo sentar com você para aprender mais sobre você e sua empresa. Como as pessoas podem saber mais sobre você e sua empresa?
Visit our website at coastalstagedesigns.com, interact with me at facebook.com/carl.dismukes7 or facebook.com/coastalstagedesigns. And call me any time at 850-896-1900.
P. Muito obrigado por compartilhar sua história com os artigos da IASHP!
Thanks for talking with me, Joseph! It has been a pleasure.
