Layla May Ortega
Staging Design Doctor
Publicado em:
Acompanhe nas redes sociais:
Articles.
by IAHSP®
Every business has a story. We want to share yours.
The International Association of Home Staging Professionals is proud to highlight business owners and companies in an around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Articles Features.
Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses.
Let's dive right into our latest IAHSP Article.
P. Obrigado por reservar um tempo para se sentar conosco para compartilhar sua história com nossos leitores. Você pode começar compartilhando um pouco sobre você e sua empresa?
Of course! Thank you so much for having me here today. I will begin with a quick background of myself.
As far as I can remember approximately 7yrs old I would be visiting my mothers best friend home and saying, “why are those chairs placed over there and why isn’t there a rug on the floor?” Now you might be thinking what 7 year old thinks like this? At an early age I saw space, color, patterns and light different…well you can blame my mom. She knew we couldn’t move every year or buy new stuff so the girl game began. She, my sister and I transformed every room by rearranging furniture, art work, lighting and sometimes my bedroom would be relocated to the other end of the house.
So my whole childhood was centered around creative, make believe world and it finally led to entering college studying interior design.
So how did I end up being a chiropractor? A major influencer, my interior design professor one day squashed my dream. He told the class we were entering a field that would not provide a livelihood and fear developed. Next semester I was enrolled in the sciences. My main passion is helping people and the healthcare field met that passion. But things changed in the field and my passion wasn’t being met.
I didn’t want to live with regret and wanted to show my high school son the importance of recognizing your passion and following it. So I delved deep to find how to help people in another way, use my creativity, be the kid rearranging furniture and transform living spaces like I transformed my life. That’s when Staging Design Doctor began.
P. Todo mundo tem uma história sobre como começou, qual foi a inspiração ou o catalisador para você começar seu negócio?
I began flipping homes and would buy the ugly ducklings and turn them into beautiful swans. I would buy the homes that no one wanted. My own son couldn’t at first understand it until he would see the final product and then would tell me he wanted to live in the “modern house”. I would stage every property and the houses were being sold with all the furnishings. I was meant to do this. I just went in a big circle but that’s ok. I learned so much, took courses, and had an amazing mentor.
I did Vacant Staging, Occupied Staging, Yacht Staging, Holiday Staging, faux arrangements, photography, and art work.
After doing all of that I decided to do consultations. So now I’am an Occupied Consultation Specialist. What is that? Well, I work with people who live in their homes.
P. Quais serviços você oferece? E por que você escolheu oferecer esses serviços específicos?
I specialize in Staging consultations for people who live in their homes. I realized a great need for it. Many people have lived in their homes for many years and don’t know were to begin.
I work differently than other stagers. I’m not here to make your house look pretty but more marketable. I look at each room and give you solutions on how to increase value. I give identity to spaces which in turn means more money in your pocket.
My consultations start outside to improve the curb appeal and work my way in. Trust me you will be overwhelmed by all the information but in the end I will give you my top priority list.
Clients will do the work but sometimes need the fine tuning for photos and that’s were I offer my next service Photo Prep.That’s were I come in with a team to get the house ready for the photographer and I also offer Redesign Consultations for my clients as well.
P. Você já teve um projeto ou cliente em que tudo estava dando errado ou o projeto era desafiador? Você pode compartilhar sobre aquela época e como você encontrou uma solução ou superou o desafio?
Oh yes! I was doing a Vacant Staging and an investor wanted to put his two cents in a room he had no idea what to do with. He mentioned how it was the one room he was clueless about but didn’t understand how I was going to make it work. I immediately saw what I can do with it so I told him let me do it and if you don’t like it I will take all of it out. I told him I will let you know when I’m done so you can come back. He couldn’t believe the transformation and told me “ Wow that is now my favorite room in the whole house”. I gave that room an identity which in turn brought up the value.
marcas que todo home stager deveria conhecer
P. Administrar um negócio nem sempre é fácil. O que você aprendeu sobre você e sua empresa, desde o lançamento de sua empresa?
It’s definitely not easy but definitely doable. I learned not to let fear stop me. I believe that everything I have done in my life has led me here. The dots finally connected.
P. Todos nós já tivemos um funcionário ou um cliente que fez o que estamos fazendo valer a pena. Você pode compartilhar conosco uma história sobre um funcionário, fornecedor ou cliente que realmente o impactou e tocou seu coração?
I was working with a high end client that didn’t like her home and wanted to sell it. At the time I was doing occupied Staging. It was a large home with good bones just needed help. I totally transformed her home that she decided not to sell. She was so excited that had her family come over and see her new place. Her mom hugged me and with a huge smile said “ my daughter and my grandkids finally have a beautiful home”. It was such a sweet moment for me. I felt so happy for them. Another happy client.
P. Se você pudesse voltar no tempo e dar a si mesmo alguns conselhos sobre como gerenciar ou expandir seus negócios, que conselho você daria a si mesmo?
Learn as much as you can, education is key, mentorship is valuable. Meet other people in your trade, choose good content, and learn from each others experiences.
P. Se um cliente em potencial estivesse lendo este artigo agora, o que você diria a ele sobre você, sua equipe ou sua empresa que o convenceria a escolher sua empresa?
Hi, I’m a solopreneur when you call me, you get me. No one else! I will give you the best of me. My advice and recommendations to help you achieve your goal. It’s simple as that.
P. Qual é um fato sobre você ou sua empresa que a maioria das pessoas pode não saber?
This is my second year as the president of IAHSP for South Florida. I have a great team with me and I feel blessed to have them by my side. We are all leaders!
P. Para onde você vê sua empresa indo nos próximos 5 ou 10 anos?
Doing consultations worldwide. Meeting new people, learning and teaching others about our industry through social media.
P. Foi ótimo sentar com você para aprender mais sobre você e sua empresa. Como as pessoas podem saber mais sobre você e sua empresa?
You can call me at (954) 610-9150
I ask that you please leave a message. I promise to return your call as quickly as possible.
My email is drlaylamay@gmail.com
www.Stagingdesigndoctor.com
P. Muito obrigado por compartilhar sua história com os artigos da IASHP!
Thank you for having me. It was my pleasure.
